What To Do When You Know You’re Going To Get Rear-Ended

May 21st, 2010 by pacapao


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Upwards of 3 million car crashes occur each year in the US. 93% of those are said to be due to driver error.[1] Many crashes are low speed and result in no apparent injury, but a significant number of crashes cause serious injury and long term consequences for the victims. Up to 40% of whiplash injuries become chronic painful conditions. [2]

In an effort to reduce the number of whiplash injuries due to car crashes, I am sharing information on how to avoid suffering a whiplash injury. You have very little control over someone crashing into you. And you have very little control once you are hit over how badly you will be injured. So the premise of this article is to provide practical tips on how to minimize injuries when you are faced with the inevitable collision.

Whiplash injuries result from shearing forces in the neck due to the vehicle being propelled forward while the head and neck stay momentarily stationary. The neck takes on an “S’ shaped deformation resulting in damage to the muscles, ligaments, discs, nerves and joints. Injuries may occur in very low speed collisions of only 2.5 mph. By the time you are conscious of the impact, your neck is damaged.[3] [4] [5]

In our previous article you learned the one thing to do to prevent whiplash is to adjust your head restraint properly. [6] [7]

This article will address a few of the many factors researchers have discovered aggravate or intensify whiplash injuries. These factors relate to what you can do to prevent or minimize an injury when faced with a certain collision.

Factor 1: Awareness

Occupants who have no prior knowledge to a crash are 15 times more likely to suffer injury. [8] With this in mind it makes sense to avoid an injury you need to be aware of your surroundings and watch your rear view mirror when stopping at lights or in stop and go traffic on the freeway. Be aware of tires squeals and sounds of collisions behind. If you see a collision coming you will know what to do with the next tip.

Factor 2: Bracing

According to researcher Teasell injury is greater “when the impact is unexpected and the victims is unable to brace.”[8] Anyone who watched Star Trek or old WWII submarine movies knows this. When faced with a crash “go to battle stations.” The command “brace! brace! brace!” should come to mind. The second you notice another vehicle may strike you, brace for the crash by leaning your head against the head restraint and your body back against the seat. If you’re the driver put both hands on the steering wheel and stretch your arms out to push yourself back into the seat. Firmly plant your foot on the brake and the other foot on the floor. By bracing like this your entire body becomes rigid and is essentially part of the car. Bracing like this will prevent injuries in just about any low speed collision and will minimize damage in higher speed collisions. If you have passengers command everyone to “lean back, hold on!”

Factor 3: Body position

Injuries are magnified by your head, body or the vehicle itself being turned at an angle.[9] For maximum protection you want both sides of your muscles and ligaments to bear the load of a collision. If your head is turned, only one side is working and you suffer greater damage. So, when the collision is imminent and you are bracing look straight ahead. Do not look into the rear view mirror. Head tilt up, down or to the side will make neck damage worse. Look straight ahead and brace for it.

When stopping at an intersection to make a left turn or in the right lane to make a right turn, keep your car headed straight ahead until you are ready to turn and move through the intersection. If you “cheat” and angle your car while waiting in the intersection you are opening yourself up to greater injury by being turned at impact. Worse, in the case of making a left turn, if your wheels re turned and you unexpectedly get hit from behind, your vehicle is likely to get pushed wherever your wheels are aimed, which means right into oncoming traffic! Keep the wheels straight until its time to go.

Factor 4: Expect a second impact

Once the initial collision occurs and you are properly braced you need to ride out the collision, keeping your foot hard on the brakes until you come to a stop. But you’re not out of the woods yet. Be prepared to hit the vehicle in front of you! Keep bracing. If you miss the vehicle in front, do not let up yet. Keep bracing for several more seconds until you are absolutely sure there are not going to be more collisions behind you. This is especially important on freeways where there tends to be multiple car collisions. Let your guard down too soon and even though you avoided injuries from the first impact, a second one may hit the vehicle that hit you and bang, you’re unprepared and injured.

Millions of collisions occur every year leaving thousands to suffer long term pain and disability. Most of the time it is out of your control whether or not you get hit, but you can take steps to prevent or minimize injuries. Learn these tips and teach them to your family and friends so that they too will avoid becoming a crash statistic.

In the next article of this series, I will explain what you MUST do immediately after the collision…

References

[1] Chapline JF, Ferguson SA, Lillis RP, Lund AK, Williams AF. Neck pain and head restraint position relative to the driver’s head in rear-end collisions. Accident Analysis and Prevention 32:287-297, 2000

[2] Barnsley, Lord, Bogduk, Whiplash Injury Clinical Review, Pain 58, 1994, pp. 283-307

[3] Panjabi MM, Grauer JN (1997): “Whiplash produces a S-shape curvature of the neck with hyperextension at lower levels. ” Spine 22 (21): 2489-94.

[4] Panjabi MM, Cholewicki J, Nibu K, Grauer JN, Babat LB, Dvorak J, Bar HF (1998-12-01): “[Biomechanics of whiplash injury].” Orthopade 1998 Dec; 27(12): 813-9.

[5] Koji Kaneoka, Koshiro Ono, Satoshi Inami and Koichiro Hayashi (99-04-15). “Motion analysis of cervical vertebrae during whiplash loading.” Spine 24(8): 763-770

[6] John R Brault, MS, Jeffrey B Wheeler, MS, Gunter P Siegmund, BASc, Elaine J Brault, MS, PT Clinical Response of Human Subjects to Rear-End Automobile Collisions. Arch Phys Med Rehabil Vol 79, January 1998

[7] Barry L. Marks, DC One Simple Thing to Avoid Whiplash. Drmarks.com March 2008.

[8] Teasell in Spine: State of the Art Reviews: Cervical Flexion-Extension/Whiplash Injuries, Hanley & Belfus, September 1993, p. 360.

[9] Havsy, in the Amer. Journal of Pain Management, Whiplash Injuries of the Cervical Spine and their Clinical Sequelae, January 1994, p. 30.

Dr. Barry L. Marks, DC…chiropractor, author and lecturer on disc herniation, sciatica, whiplash and carpal tunnel. He is a former Associate Clinical Professor and has been in practice since 1986. You may reach Dr. Marks at his Orange, CA office at (714) 938-0575. His articles and ebooks can be found at http://www.drmarks.com and a Free Consumer’s Guide “What You Should Know If You’ve Been Invovled in an Auto Accident” can be found at http://www.drmarks.com/auto_accident_whiplash_treatment.html

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Jaswinder Bhalla ***FUNNY***

May 19th, 2010 by pacapao

Jaswinder BHalla cHaanKata 2006

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Rhythm Shakers – Medley – OFFICIAL VIDEO – Dilated Films – High Quality – Bhangra

May 18th, 2010 by pacapao

Video by Dilated Films. The self-entitled album by Rhythm Shakers is out now. Special appearance from the World-Bhangra Champions, Nachda Sansaar. WWW.DILATEDFILMS.COM

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Whiplash Is Real

May 16th, 2010 by pacapao


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Thousands of automobile collisions occur everyday. And every day thousands are injured. Unfortunately for many of these victims the collision is only the start of their woes.

Today there is still a stigma over automobile accident injuries. Many other wise well meaning emergency room physicians, general medical doctors and even many chiropractors do not fully appreciate the extent of injury suffered by these patients. A recent survey found that a significant percentage of family practice and orthopedic physicians question the validity of whiplash. [1]

Insurance companies question the existence of whiplash as well for obvious economic reasons. This often puts the injured parties in conflict with their own doctor and insurance company. All the victim knows is that he or she is hurt, but their pleas for relief fall on deaf ears.

This doesn’t have to be.

There are literally hundreds of scientific and medical journal papers precisely describing the tissues injured and the mechanism by which it occurs in motor vehicle collisions. It is no longer theory, but hard science that tells us that whiplash injuries are real.

Human cadavers were filmed with high speed cineradiography (motion x-rays) while being subjected to simulated rear impact loading in 1997 by Panjabi and Grauer at the Dept. of Orthopaedics and Rehabilitation at Yale University School of Medicine.[2] This research documented the mechanism of injury in rear impact collisions.

The study was repeated by Panjabi, Cholewicki, Grauer et al. in 1998 this time on live human subjects and yielded similar results. [3]

The findings of these studies were confirmed on live human test subjects by Kaneoka et al in 1999 at the Department of Orthopedic Surgery at the University of Tsukuba, Japan.[4]

The Panjabi and Kaneoka studies proved what proponents of whiplash treatment have been saying for decades. Namely, the cervical spine is injured in a rear impact collision. Whiplash is real.

What was eye opening about these studies was what happens to the neck when subjected to “whiplash” loads. The neck does not snap back into hyperextension as earlier proposed. Instead the lower bones in the neck rotate backwards and then the upper bones flex forward. At a point in time, merely 50 milliseconds into the loading, the spine takes on an “S” configuration. This deformation of the spine causes shearing forces tot eh joints, discs, muscle and ligaments resulting in damage. Interestingly, this phenomenon occurs so quickly it is actually prior to the subject being aware of the impact and before reflexes can protect them. In other words, by the time you are conscious of the impact via sight or sound, your neck is already damaged!

After studying this research, prominent researcher Nikolai Bogduk of the University of Newcastle wrote “As a result of this study, we no longer rely on inference or speculation; we have a direct demonstration of the mechanism of injury in whiplash.” [5]

Many newer studies have been performed, many on live human subjects using high speed cineradiography that conclusively shows the effects of rear impact trauma on the cervical spine. Whiplash is no longer a theory that can be disputed. Medical science now proves without reservation that whiplash is indeed real.

References:

[1] Evans RW, Evans RJ, Sharp MJ. The physician survey on post concussion and whiplash syndromes. Headache. 1994;34:268-274.

[2] Panjabi MM, Grauer JN (1997): “Whiplash produces a S-shape curvature of the neck with hyperextension at lower levels. ” Spine 22 (21): 2489-94.

[3] Panjabi MM, Cholewicki J, Nibu K, Grauer JN, Babat LB, Dvorak J, Bar HF (1998-12-01): “[Biomechanics of whiplash injury].” Orthopade 1998 Dec; 27(12): 813-9.

[4] Koji Kaneoka, Koshiro Ono, Satoshi Inami and Koichiro Hayashi (99-04-15). “Motion analysis of cervical vertebrae during whiplash loading.” Spine 24(8): 763-770

[5] Spine 1996; 21: 1737-1745

Dr. Barry L. Marks, DC…chiropractor, author and lecturer on disc herniation, sciatica, whiplash and carpal tunnel. He is a former Associate Clinical Professor and has been in practice since 1986. You may reach Dr. Marks at his Orange, CA office at (714) 938-0575. His articles and ebooks can be found at http://www.drmarks.com and a Free Consumer’s Report “What You Should Know If You’ve Been Involved in an Automobile Accident” can be found at http://www.drmarks.com/auto_accident_whiplash_treatment.html

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pind dian rahvan (Back to Village)

May 11th, 2010 by pacapao

oh lok jo apne watan to dur rehnde ne oh hamesha ehi sochde rehnde ne kdi ta vapis jawage if you like it please commment or phone 00 44 7940772511

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Punjabi Husband ‘n Wife fighting

May 10th, 2010 by pacapao

ahahaha.. this is damn funny.. punjabi husband and wife fighting, in a real Punjabi abusive style. Must watch..

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Gallant Bride: Book 6

May 9th, 2010 by pacapao

Gallant Bride: Book 6 This was my first Montclair book to read, and I remember my confusion reading it because of the family line. I had no idea what it meant to be a Montrose before I met Malcolm. After I met Malcolm in this book, I wasn’t sure I wanted to meet any more.

My favorite thing about this book was the character of Blythe who is optimistic in spite of everything. Her courage is remarkable even though her story and first marriage are tragic.

This story really sets up the future of how Montclair will be divided. Garnet will definitely be in the future of the Montclair series as well as her brother Rod. This story foreshadows the story of Jeff’s as well as we later see how arrogant and selfish he becomes as a result of inheriting his father’s traits. : Blythe gazed into his eyes. It seemed as if she were looking into his very soul. Could she read genuine repentance there . . . or just regret that he had brought shame to himself, disgraced his family? Suddenly, she knew. This was the real Malcolm — before the War, before Rose died, before his life became a wasteland. She saw the Malcolm who remained uncorrupted — gentle, intelligent, gallant before tragedy and loss took their bitter toll. Could she help reclaim that man — whole, healthy, with renewed vigor and pride in himself and his heritage? Hope stirred in Blythe’s heart. Yes! Yes, with God’s help, she could. In 1870, Blythe Dorman, the high-spirited daughter of a prosperous Western rancher, falls hopelessly in love with a mysterious stranger — Malcolm Montrose, a man scarred with tragedy and defeat. A Virginian who has come to California gold fields in the hope of recouping his family fortune, Malcolm again meets with misfortune and disappointment. As part of a secret bargain made with her dying father, Malcolm takes Blythe as his bride back to his Virginian home, where instead of the happiness she anticipated, Blythe finds only disillusionment and loneliness. The unselfish commitment and undiscouragable love that Blythe expends in her gallant struggles to heal a star-crossed marriage frame the poignant plot of Gallant Bride. Gallant Bride: Book 6

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Ravinder Grewal – Tiranga

May 7th, 2010 by pacapao

Ravinder Grewal – Tiranga

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Easy and Affordable Computer Repairs

May 5th, 2010 by pacapao


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Not just computer repairs, but even installing / uninstalling hardware and software requires knowledge without which your entire system could be seriously affected. When you own home computers or laptops, repairs are quite common and let us face it; it is simply not possible for most of us to survive without a computer. The computer service you need can range from simple replacement of parts or connecting an external device to complex software problems involving expert knowledge. Not all computer repair problems can be solved by novices at home. You might require expert help or you could end up making the problem worse.

Some of the common types of computer service you might require help for include upgrading an old computer, connecting external devices such as webcams, printers, wireless modems etc to your computer, Virus detection and removal, Firewalls and internet security, Installation of specific software or operating systems, setting home or office networks, or even completely reformatting the hard drive. Computer repairs might also include hardware problems such as flickering monitors, degradation in the performance of speakers, blown fuses, problems in the motherboard, etc.

Computer repairs involving software problems can be quite baffling. For instance if a virus is affecting your system, you could try removing it using a virus removing software. However this might not be effective if you dont know any details about the virus since not all software can effectively detect and remove all viruses. This might cause you to loose precious data and cause other problems too and you might end up employing professional computer service anyway!

Computer repairs need to be handled carefully. For instance, some hardware needs to be configured before they can be installed on to your computer. The jumpers on the hardware need to properly positioned and the software available for it needs to be installed properly for the hardware to be even detected. A proper computer service technician takes care of all this and also ensures that the hardware available is compatible with your system.

Sometimes computer repairs might include replacement of hardware either due to malfunctioning or because a newer and upgraded version is available that is of more use to you. The hardware that is easiest to replace are the external devices such as speakers and printers. In most cases, simply uninstalling the device driver software from the system and then unplugging the device might help. When you restart the computer, it will automatically remove the hardware if it is unplugged. However, if the hardware device is not properly unplugged, your operating system might detect it and try to uninstall it again. If you have a contract with a professional computer service company, they can ensure that the old device is properly uninstalled from your system and the new one is completely installed so that it doesnt malfunction.

Computer repairs involving replacement of internal devices are much more complex and simply cannot be done by novices. Such repairs might include CD ROM drives, Floppy disc drives, Hard disk drives, etc. If their installation is not done properly, it will not only affect the functioning of that particular drive but could affect the functioning of the entire system. Only technicians from a professional computer service should conduct such an operation.

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Booming: Television News Channels in India

May 3rd, 2010 by pacapao


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News programmes have suddenly become hot property and are vying for attention with other popular programmes telecast in different channels. All major television broadcasters are including at least one news channel to their bouquet. The biggest headache for launching a satellite channel is programme software for round the clock. In this juncture, newsgathering is a major task for the 24-hour news channels. To cater this task, the emerging electronic channels have always made an attempt to cover all the incidents irrespective of position, location and time. These channels not only revolutionized the concept of news on Indian television but also changed the news formats. Before 1990s, Doordarshan had monopolized newscast on Indian television and also turned the news programs into a dowdy exercise. Now the private channels made the news an essential commodity like food, cloth and shelter. The strong point of all today’s news bulletins is their topicality, objectivity, glossy editing and high-quality visuals. News has traveled a long way from the DD era. From Local events to International events, breaking news to news analysis, television soap to page3 news, every happening comes under purview of news. In this article, we have covered some significant changes in news broadcasting in India before and after the Gulf War.

Indian Television – Flash Back

Television in India is undergoing significant changes in the current liberalized environment. To understand these changes, one needs to have some brief idea of the road covered by the television channels so far. The journey started as an experimental basis with a financial grant from UNESCO in 15th September 1959. The makeshift studio at Akashvani Bhavan in New Delhi was chosen for location of the experiment. The experiment started with one-hour program, broadcast twice a week, on community health, citizen rights, education and traffic sense etc. As far as news is concerned, it was launched exactly six years after the inception of television broadcasting. Daily one-hour program with a news bulletin was served to the Indian viewers. But one major drawback of television was that you could not enjoy the original colour of the objects because of black and white transmission. First multi-color programme was the Prime Minister’s address to the nation from Red Fort in Delhi on India’s 35th Independence Day. In the same day, DD National channel was launched. The aim of launching the National channel is nurturing national integration, and inculcating a sense of pride in Indians. Indian viewers also enjoyed the colored version of the Asian Games hosted by New Delhi in their drawing room. The coverage of major events and different occasions lend a big hand behind the infiltration of television signals to the nook and corners of the subcontinent. Indian Government had taken all possible steps to expand the television broadcasting demographically and geographically. In 1983 television signals were available to just 28% of the population, this had doubled by the end of 1985 and by 1990 over 90% of the population had access to television signals. In 1984, DD Metro channel was added to provide an exclusive entertainment for the urban viewers. In the beginning, this channel was confined to metropolitan cities.

As a public broadcaster, Doordarshan presented the news in naturalized manner. All controversial issues were pushed under the carpet. The ruling government had a strong hold on the television broadcasting. Doordarshan news bulletins were unable to provide the international news to the national viewers. Objectivity had been the first casualty as news was invariably slanted to suit the party in power. The news was liberated from the confines of the DD newsroom and gained in objectivity and credibility when New Delhi Television (NDTV) produced ‘The World This Week’ in 1988. Everyone was waiting for the Friday night to watch ‘The World This Week’. This was the only India-based programme, which looked out at the rest of the world. The World This Week was the best current affairs programme on the international scenario and carried good stuff of news, which the regular DD news was failed to carry out. This program is ranked as one of the country’s finest and most popular television shows. In 1989, NDTV produces India’s first live televised coverage of the country’s general elections. The critical and commercial success of the coverage sets a new standard for Indian television. After the Gulf War the media panorama has changed forever.

Golf War – The Catalyst

Post-1990 satellite television in India has become transnational in nature. It coincided with the entry of multinational companies in the Indian markets under the Government policy of privatization. International satellite television was introduced in India by CNN through its coverage of the Gulf War in 1991. In August 1991, Richard Li launched Star Plus, the first satellite channel beamed the signal to Indian subcontinent. Subhash Chandra’s Zee TV appeared in October 1992. It is India’s first privately owned Hindi channel to cater the interest of Indian viewers. This ignition followed by Sony and a little later by domestic channels such as Eenadu, Asianet and Sun TV. Entertainment programs had begun to occupy center stage in the organization’s programming strategies and advertising had come to be main source of funding. Doordarshan’s earlier mandate to aid in the process of social and economic development had clearly been diluted. Doordarshan had faced a stiff competition in news and public affairs programming with international channels like BBC and CNN. Doordarshan planned to sell some slots for news programme under sponsored category. In February 1995, NDTV becomes the country’s first private producer of the national news ‘News Tonight’, which aired on the country’s government-owned Doordarshan set a new landmark for Indian television because of its on-the-spot reporting with pertinent visuals. In the same year, TV Today Network occupied a 20 minutes slot in DD Metro channel and aired a Hindi and current affairs programme ‘Aaj Tak’. This programme became popular for its comprehensive coverage and unique style presentation by Late S. P. Singh. Still we remembered the sign-up message “Ye Thi Khabar Aaj Tak, Intizar. Kijiye Kal Tak”. Large number of viewers across India had been watching Aaj Tak as a daily habit because of its innovative style of news presentation. Besides that Nalini Singh’s five-minute fast paced, condensed daily news capsule Ankhon Dekhi, TV Today Network’s Business Aaj Tak and Newstrack was aired on the Metro channel of Doordarshan. This is the period when satellite channels concentrated on entertainment programmes for their respective channels. Doordarshan was still ruled the most wanted area ‘news’.

Major Players

Doordarshan’s monopoly was broken in 1992, when private television channels infiltrated into the Indian boundaries and entertain the viewers as much as possible. In the beginning of 1990s, the private channels offered only entertainment programmes. The entertainment programs include family drama, comedy serials, children programmes, cartoons, movies, talk shows, recipe shows, musical concerts, non-fiction programmes etc. Private entertainment channels added some infortainment programmes to their Fixed Point Charts (FPC). Keeping the demand of infotainment programmes in mind, the media houses started to produce news magazines, entertainment magazines and news programmes for different channels. India’s premier business and consumer news broadcaster and a leading media content provider, Television Eighteen India Limited (TV18) started India’s first ever entertainment magazine ‘The India Show’ on Star Plus in 1993. This emerging media powerhouse provided prime time television content to almost all leading satellite channels in India including BBC, Star Plus, Sony Entertainment Television, Zee, MTV and Discovery. After The India Show, TV18 produced a weekly business news program India Business Report for BBC World. Indian viewers had very limited options (like public service broadcaster Doordarshan, BBC and CNN) for watching the television news. For televised news, the viewers had to watch Dordarshan and some international news channels like BBC or CNN. In this race to provide more news, more information, Zee Television jumped into the battlefield by launching the news channel Zee News in 1995. This News and current affairs channel revolutionized the way news was delivered to the viewers. Since its inception Zee News has endeavoured to be the fastest to provide news, working towards a single goal of Sabse Pahle (Always First). The other round-the-clock news channel, the Murdoch-owned Star TV beamed its exclusively 24-hour news channels, Star News in 1998. Star made a contract of five year with Prannoy Roy-owned NDTV (New Delhi Television Company) to provide news content for this news channel.

The untiring exhaustive coverage of the Kargil war between India and Pakistan gained more publicity and attracted more viewers towards the electronic channel. This televised conflict also sets a news benchmark for wartime journalism. During the Kargil war, common citizens witnessed how their brave Jawans fought despite in hostile conditions and watched the war front live by the exclusively news channels, Star-TV and Zee-News. The live coverage of the battlefield helped to create a euphoria of patriotism among the Indian masses, which later facilitated into collecting huge funds for the welfare of the families of Kargil martyrs. Every news programme draws the attention of large number of viewers but Kargil war attracts private broadcasters to invest more money in the broadcasting business by launching a news channel. In November 1999, TV18 entered into a 49:51 joint venture with CNBC Asia to launch CNBC India. TV18 is the sole program provider to CNBC India, and produces 12 hours of local content per day on this 24-hour satellite channel.

After the huge success of news programme ‘Aaj Tak’, TV Today group launched a 24-hour Hindi news channel with the same name ‘Aaj Tak’, in December 2000, which covers India with insight, courage and plenty of local flavour. Within 11 months of its launch, Aaj Tak emerged as India’s number one news channel and was awarded Best News Channel award from Indian Television Academy Awards. Some mega events apart from regular interesting items (such as Kandhahar hijack, September 11 attacks, Afghanistan war, attack on Parliament, Iraq war, Godhra carnage and riots) have driven up the viewership. As time passed, NDTV’s five years contract with Star group for outsourcing of news and related programming expired on March 2003. With the expiry NDTV forayed into broadcasting business by simultaneously launching two 24-hour news channels; NDTV 24X7 – English news channel and NDTV India – Hindi news channel, which targets the Indian diaspora across the world. News crazy Indians received more news at faster speed from different channels. Any unusual happening can be caught by the television camera anywhere form Rastrapati Bhawan to bedroom. The power of TV journalism was become more visible by the major sting operations like Operation West End and Shakti Kapoor Case. This style of investigative journalism has brought about a change in the way we look at news, amidst new notions of editorial freedom. The world’s largest family ‘Sahara India Parivar’ launched a 24-hour national Hindi news channel, Sahara Samay, in March 28, 2003. It is the first ever city-centric satellite news channels covering 31 cities in India with their own city news bulletins. Keeping the demand of news in mind, the Union cabinet approved the proposal to convert the DD Metro to DD news in a meeting held on 3 October 2003. Consequent to these decisions, DD-News channel was launched on 3 November 2003. You might have noticed that the news channels are language specific. But DD’s news channel contains the round the clock news bulletins in Hindi/ English are also telecast twice a day on the National Network of DD National.

‘Aap Ki Adalat’ fame Rajat Sharma, Sohaib Ilyasi, the man behind the highly successful ‘India’s Most Wanted’ and Taun Tejpal, editor-in-chief of Tehelka roped together and launched a free-to-air Hindi news and current affairs channel India TV on May 20, 2004. Indian viewers had more expectations from this channel. The much-awaited news channel hopes to set itself apart from the existing ones by setting new benchmarks of responsible journalism. Speaking on the occasion of the launch, Rajat Sharma, chairman, India TV, said, “We aim to change the way broadcast news reporting is being conducted in the country. India TV will set new benchmarks by maintaining international standards of responsible and credible news reporting. We will stay away from graphic depictions of violence and sensationalism of news. We will uphold the viewer’s right to correct information and their right to truth and verity. India TV is not just a news channel, it is a movement.” NDTV as a pioneer in Indian television news, set to create a fresh revolution in high-quality business news with the launch of NDTV Profit. NDTV launched this 24-hour business channel on January 17th, 2005.

There is no saturation point in launching of news channel, just booming like sky as the limit. Entertainment channel to infotainment channel, infotainment channel to news channel, news channels to business channel and Business channel to lots more. Now the satellite channels become more topicality with international standard. When we are talking about topicality, CNBC TV18, the only business channel, continues to be the medium of choice for India’s decision makers, affluent audiences across the country since 1999. It has set the pace for the growth in number of television channels by launching a 24-hour consumer channel in Hindi called ‘ Awaaz’. This news channel focusses on empowering consumers on decision-making related to investment, saving and spending. All the programmes are catering to consumers across different walks of life, which included personal finance; variety of markets including commodity, stocks, savings etc.; small businesses; education & career guidance; and verticals like health, shopping etc.

Another news channel was finally launched into the already cluttered news space in Indian television. Jagran TV Pvt Limited’s news channel, Channel 7 up-linked to the air on 27 March 2005. The channel has been set up to cater to the vast Hindi-speaking audiences, already being targeted by a slew of news channels. Channel 7 developed every programme with a bid to cater to all types of audiences and not just pre-dominantly male audiences who get attracted towards news channels.

Regional Leaders

To cater the interest among the Indians, Doordarshan televises programmes in Hindi and associate Official languages. It has launched a number of Regional Language Satellite Channels (DD – 4 to DD – 11 and DD – 13) and telecast programmes in Assamese, Bengali, Gujarati, Malayalam, Marathi, Kannada, Telugu, Kashmiri, Oriya and Tamil. The Regional channels relayed by all terrestrial transmitters in the state and additional programmes in the Regional Language in prime time and non-prime time available only through cable operators. The Doordarshan regional satellite channels telecast major news programme with some entertainment programmes.

If you think about the private regional channels, they have followed the path of the Big brother (i.e Doordarshan). They are neither completely entertainment channel nor exclusively news channel. They are following the middle path and claiming themselves an infotainment channels. The private channels televise through the state dominant languages. Rising advertising revenues and increasing numbers of viewers have provided the impetus for many big players to enter into the business. Some regional media leaders like ETV, Sun TV, Asianet have a strong grip over the regional market. Some major players tried their luck in different states. Zee television has three regional channels; Zee Marathi, Zee Punjabi and Zee Bangla. Star Network entered into Tamilnadu by launching Star Vijay, one of the most popular entertainment channels in India broadcasting in Tamil. Besides that ETV Network is a part of the well-established Ramoji Group, has created 12 dedicated infotainment regional channels. ETV network is the source of rich entertainment of eight different languages. Those are: Telugu, Bangla, Marathi, Kannada, Oriya, Gujarati, Urdu; and Hindi to viewers in Uttar Pradesh, Rajasthan, Bihar and Madhya Pradesh. Every ETV Network channel focuses exclusively on its audience’s unique cultural identity, its aspirations and its distinct socio-political character. Let us think about the south Indian language Telugu, there are around twelve satellite channels are roaming around the sky with different taste and different flavour. These channels include three news channels, one song-based channels and rest are infotainment channels. When we confine ourselves into news, three channels (ETV2, TV 9 and Teja News) exclusively devoted to news programmes.

Sahara India Pariwar is proud to have five news channels as the bouquet of Sahara Samay. These channels are: Sahara Samay NCR, Sahara Samay Mumbai, Sahara Samay Bihar & Jharkhand, Sahara Samay Madhya Pradesh & Chattisgarh, and Sahara Samay Uttar Pradesh & Uttranchal. Sahara Samay has already managed to gain a loyal audience in India through a bouquet of National & Regional News Channels since its launch. These channels are youthful and vibrant channels targeting students and women, besides that hardcore news stuff. The regional news channels covers the entire spectrum of genre with specific programs on lifestyle, fashion, food, shopping, health and fitness, sports, education, career and city issues, besides giving user-friendly information on traffic updates, city events, train and air timings, etc. Now national news channels cannot confine its boundary to national level. They cannot ignore the regional news because of the stiff competition form the regional cannels. Regional news channels are entering into the competition with a strong will power and also with an aim to portrait regional issues in national and international level.

Conclusion

Now the television industry becomes more specific. In this competitive market, channels are targeting specific viewers. News channels attract more viewers beyond their target by producing interactive and interesting programmes. Every channel needs to do an extensive research on different concepts and different themes to attract more viewers and in the same time more advertisers. After all, advertisements are the bread and butter for the channels. With increased consumer preference for news programmes, television news channels have grown faster than other niche channels. News channels are booming just like sky as the limit. Those days are not far away, when we will get satellite news channel for every major city in India. Staying in abroad, we can update ourselves about all the happening of our hometown. Now news is not restricted to political happenings. It will be extended its limit to every unwanted and hided corners of the society. At last we can reach in the conclusion that anything, which is strange or disgusting, is news. There are no rigid rules, which defines news.

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The author is a media researcher in Journalism Department of ICFAI University. He has five years experience in electronic media in the field of Public Relations and Media Relations. His qualifications include a Master in Journalism and Mass Communication, had special paper Advertising and Public Relations.

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